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Positive Coaching Alliance

Massachusetts Hockey provides subsidies to make the sport of ice hockey more enjoyable for our participants and make it easier for programs to offer a positive experience to their members.

This subsidy offers $1000 to any Massachusetts Hockey registered program that utilizes the Positive Coaching Alliance through Massachusetts Hockey.

How to Receive PCA Subsidy:

Contact Massachusetts Hockey by email at 

You will ONLY receive the subsidy if you set up your relationship with Positive Coaching Alliance through Massachusetts Hockey.

What is the Positive Coaching Alliance?

Positive Coaching Alliance (PCA) develops BETTER ATHLETES, BETTER PEOPLE through resources for youth and high school sports coaches, parents, administrators and student-athletes. In addition to 1,000+ free audio-video and printable tips and tools at, PCA has partnered with roughly 3,500 schools and youth sports organizations nationwide to deliver live group workshops, online courses and books.

PCA resources, which have reached more than 8.6 million youth, strive to transform high school and youth sports into a Development Zone™ culture, where the goal is to develop Better Athletes, Better People and the following become the prevailing models in youth and high school sports:

  • The Double-Goal Coach®, who strives to win while also pursuing the more important goal of teaching life lessons through sports
  • The Second-Goal Parent®, who concentrates on life lessons, while letting coaches and athletes focus on competing
  • The Triple-Impact Competitor®, who strives to impact sport on three levels by improving oneself, teammates and the game as a whole.

PCA gains support from a National Advisory Board, including National Spokesperson and 11-time NBA Champion Coach Phil Jackson, and many other top coaches, athletes, organization leaders and academics who share PCA’s mission.

How can PCA Help Your Program:

A PCA Partnership includes a customized mix of live workshops, online courses, books, access to the PCA Partners website, and ongoing follow-up communications. Many of our Partners report benefits, such as:

  • Increased retention rates and satisfaction among players, coaches, and officials
  • Increased participation in coach, parent, and leadership education 
  • Increased number of inquiries from other organizations about “how you do things” 
  • Increased comments in the community about how classy, kid-friendly, and well-run the organization is.

Also available, live workshops and online courses.

PCA Website:


Jen Dematos

Jen Dematos

Director, Program Services

Phone: 781-664-2700 x103