September 19, 2013, Boston, MA– Massachusetts Hockey has established a partnership with Positive Coaching Alliance (PCA) to provide a positive, character-building experience for all youth athletes in Mass Hockey programs. PCA (www.PositiveCoach.org), a Stanford University-based non-profit organization, conducts workshops for coaches, organizational leaders, and parents involved in schools and sports organizations serving five-to-18-year-old athletes. PCA also provides workshops for high school athletes.

“Working with hundreds of youth sports organizations around the United States, PCA has developed practical tools and guidelines to help youth athletes, their coaches and parents get the most out of sports,” said Kevin Kavanagh, Mass Hockey Executive Director.  “We recognize the tremendous opportunity for character-building sports offers for today’s youth, so we are pleased to promote PCA’s Double-Goal Coach® model, where winning is one goal and teaching life lessons is the second, more-important goal.”

 “We are delighted to partner with Mass Hockey,” said PCA Executive Director Jim Thompson. “Together, we’ll strive to help their youth athletes take a positive approach to pursuing victories in athletic competition and in life.”

 As part of the partnership, Mass Hockey clubs are eligible for discounted PCA partnership rates. For more information about becoming a PCA partner please contact David Mahery at 781-635-9113 or david_mahery@positivecoach.org.